Friday, November 23, 2018

Lamudi Pushes for Online Real Estate Marketing Education with Training Program

Lamudi, the number one online real estate platform in the Philippines, is urging real estate brokers to master online real estate marketing through its Lamudi Academy. The company launched the training program earlier this year with the aim to help real estate professionals reach their digital-savvy market.

Bridging the gap

“We aim to cater to the growing number of real estate brokers who want to upgrade their skills in a digitally-driven market. Through our courses, we hope to bridge the gap between brokers and their client on the digital platform,” explained Nadine Pacis, Lamudi's current Learning and Development Specialist.

Lamudi Academy started as simple training seminars on digital lead generation, with the first boot camp held in Makati City last 2015. These sessions were conducted in hotels with 60 to 80 real estate brokers as attendees. Training boot camps were soon brought to Mandaluyong and Quezon City, as well as in Cebu in 2016.

Lamudi Academy now offers six comprehensive courses that cater to three different levels, with emphasis on online real estate marketing techniques for property buyers.

Top Online Lead Generation Channels 

This is a basic course that introduces the most popular online lead generation channels in the market. Brokers will understand the pros and cons of using each lead generation channel and how to maximize each channel. Lessons cover all existing online channels in the Philippines, including the Lamudi platform.

The Power of Lamudi

This course will help brokers understand the Lamudi online property portal. Lessons include guidelines in posting property listings and available Lamudi tools that will help convert leads into sales.

Converting Online Leads into sales

This is an advanced course that will teach brokers steps in increasing the chances of lead conversion. Using CRM (customer relations management) tools, brokers will learn how to be efficient in managing their leads and stay on top of mind while waiting for the buyer to make a decision. This course requires attendance to basic level courses.

Improving Online Marketing Strategy

This is another advanced level course that aims to help brokers improve their content and communication approaches by identifying common errors and exploring different techniques to determine best practices. This course also requires attendance to basic level courses.

Digital Trends 2018

This is an expert level course that gives comprehensive and updated information about the status of internet usage in the Philippines. Brokers will benefit greatly from knowing how the real estate industry looks from a buyer's perspective. This course requires attendance to both basic and advanced level courses.

Understanding the Market

This is another expert level course that gives insider information on the most in-demand property locations. This course will help brokers understand the demographics of the market and be updated of the hottest and latest developments in the real estate industry. This course also requires attendance to both basic and advanced level courses.

Lamudi Academy's basic courses are offered for free, while other course fees range from Php 1,000–1,200. At the end of each session, brokers will have an in-depth understanding of how online marketing works and the different real estate platforms available to them.

Training courses are conducted weekly every Wednesday and Thursday.

Lamudi's commitment to the industry

As part of Lamudi's continued commitment to support the real estate industry, Lamudi Academy aims to broaden the reach of their courses to a wider clientele of real estate professionals.

“We hope to make our courses more available and accessible to property brokers and will continue to develop training modules that will give brokers current and relevant information,” Pacis said.

For more information on course schedules and how to avail these courses, visit the Lamudi Academy website. Stay up-to-date and get the latest real estate tips, news, and trends by liking and following Lamudi Academy’s Facebook page.

Jessie Timothy L. Carpio II
Marketing Associate
+63 998 550 4215

Tuesday, October 9, 2018

5 Reasons Why Your Executive Team Should Consider Knowledge-Sharing

“The greater our knowledge increases, the greater our ignorance unfolds."
~ John F. Kennedy

Gaining information and knowledge is easier than it has ever been. Yet, despite having infinite sources of information at the tip of our hands, a personal conversation is still the best way to build trust, strengthen relationships and share knowledge.

By attending knowledge-sharing dinner discussions, executives can explore challenges with individuals of their same seniority who may be facing similar challenges in different sectors. However, it is not very often that executives are invited to speak in a neutral and pitch-free environment without logos, merchandising or big lights.

This is when companies like The Ortus Club become extremely useful. Hosting executive knowledge-sharing discussions around the world for senior peers across various sectors, Ortus encourages decision makers to challenge each other to thought-provoking discourse.

As brilliant minds are brought together, focusing on sharing solutions with each other, not only do they shape their skills as decision-makers but also develop a knowledge-sharing culture to pass onto their teams.

Here are 5 reasons why you should consider hosting or attending executive knowledge sharing discussions:

1. Because they are neutral and pitch-free

In order to maintain the focus on the conversation, discussions are hosted in neutral environments where guests are not pitched to by sales teams, brokers or recruiters. Any merchandising or long monologues is normally left out of the room. Of course, the avenue for possible collaborations can exist amongst participants but this should be discussed on a separate occasion.

2. Because attendees’ seniority is matched

Intimate knowledge-sharing events work best when all participants are of similar job titles and similarly sized companies. This guarantees relevant and thought-provoking discussions being raised based on the wealth of experience of each attendee.

3. Because confidentiality is respected

Everything discussed stays behind closed doors. Being in a room where executives are free to voice their thoughts and ideas without worrying about their words being published or recorded is very rare in traditional networking events. Respecting confidentiality means thoughts and questions raised are more honest and constructive than at average occasions.

 4. Because it promotes innovation and growth

The purpose of knowledge-sharing is to gain intellectual capital while developing trust with other participants. Embracing different perspectives and having a group of experienced leaders share knowledge and reflect collaboratively, is an opportunity we rarely stumbled upon.

5. Because the focus is kept on the topic

All participants are committed to dedicate their whole attention towards discussing the specific topic for the duration of the event. A neutral moderator is often invited to help maintain the agenda and ensure that the conversation does not shift towards other topics.

As Jessica Circi, Co-Founder and Managing Partner of The Ortus Club, said “In a world where people measure their influence, success and experience by the number of connections on their LinkedIn accounts, having meaningful conversations in person has become a treasured opportunity to establish trust.”

Guest Post:

The Ortus Club runs executive knowledge-sharing discussions. We provide a neutral, pitch-free environment focused on creating a relaxed atmosphere for senior decision makers to come together and share their experiences on specific topics.

Friday, July 27, 2018

4 Factors Explaining the Importance of SEO to Every Business

Being in the business industry, you probably have heard SEO many times, of how it was able to convert prospects into leads and purchasing customers. And so as a small business owner, you wondered then, “Should I be concerned with Search Engine Optimization (SEO)?”

Will it drive your business success as it did to those who invested? How effective can it be?

The job of the search engine is to take the searches (those terms typed into browsers) of every user and locate the best possible answers to that query. If you are engaging in SEO, then you can’t be found by prospects on the results page, and those found on the top results are likely to be your business competition. And so, if you haven’t invested yet on SEO, you are missing out A LOT. As you decide to utilize search engine marketing, you are staying competitive with that competition of yours by getting your brand known to prospects.

Also, you shouldn’t worry that it would cost you so much, especially if you’re running a local business. We have affordable SEO services here in the Philippines. In fact, a lot of international companies even outsource to SEO agencies in the country since it’s way cheaper compared to other regions.

Excellent User Experience

Search Engine Optimization is ultimately about providing the user with the best experience possible. Search engines want to give the searchers what they are looking for, and when it can do that, both parties become happy. Happy visitors will become returning visitors.

Optimal Reach

Audience unconsciously trusts the search engine results. If Google places Juan’s restaurant page in the top spot of the search, then that eatery must have earned that spot, and it must be good. Users then would tell his friends on social media like Facebook and Twitter that he’s going to Juan’s restaurant and invites them, giving the link to them to click as well. It works pretty fast, and before you even know it, a dozen teenagers will show up at Juan’s restaurant! Why? Because the search engine matched everything right, and it all pointed to that business. Amazing, right?

High Conversion

Digital marketing which includes SEO strategies attracts individuals who are already looking for your product and service. No screaming, no dancing, no wearing of cool clothes to gain the attention of the audience. In SEO, you are bound to connect to an audience who already knew their needs which is why they’ve gone searching on browsers in the first place. No need for payment to earn a bold print ad placed in the magazine. What you only need to do is present yourself among those top five results (that’s through the help of a trusted digital marketing agency) and – voila! You’ll reach people who were looking for you. Yes, you still need to convince them that you are the better company than the other, but half of your battle is over. When they clicked to your website, and you have good contents to show (precisely what they are looking for), then you’re on your way to gaining a new business customer just like that.

Proper Customer Insight

Having a well-optimized site increases your search engine visibility, usability, and credibility, -factors needed to increase traffic to your website. Now that you enjoy a more significant number of visitors, Google Analytics (every site should have this set up) can track relevant information about your audience. It will provide data of what browsers and keywords your visitors use to find you. It will even show you their location and the times they are most active, how much time they spent on your page, their bounce rate, and much more valuable information. These all will help you know more about your target market, boost your marketing, and identify strategies based on facts rather than just guesses. The better you know your market, the better the products, and services you can provide to them.

Guest Post:

Edwin Deponte is a motivational writer who is also passionate about Digital Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.

Friday, September 8, 2017

INFOGRAPHIC: Filipino and the Internet

INFOGRAPHIC: Filipino and the Internet
" If your business is not online then your business will be out of business." - Bill Gates.

No small company is too small to participate and compete with much larger companies in the field of business. Unlike before, the well established companies with their resources  can easily prohibit small competitors to enter the field and put away in the scene because they can pay huge amount of money through expensive TV ads, gigantic billboards etc. Thus, put startups in extinction.

But the era that we live now favors the small and medium companies especially people who have entrepreneurial skills.

The internet has democratized the business scene with low cost automated marketing solutions and gives us the freedom to access the worldwide market.

And one of the most effective marketing methods that's unbeaten is email marketing that can help you build rapport to your subscribers and later on convert them into loyal happy customers.

As of 2017, there are already 3.8 billion internet users in the world and is still growing by 8% year-on-year. These people can be your clients. You have to remind them that you exist.

In the Philippines, 58% of the total population have access to the internet. A report said that Filipino users grown by 27% and 38% of all web traffic came from mobile devices.

Source: Apex Global Learning

It is now time to have an online presence because people are online and you have to constantly remind them about your business.

Wednesday, August 30, 2017

Tips When Starting a Small Business in the Philippines

Most Filipinos dream of financial independence, maybe more than owning their own home or buying a shiny car. But, while most Filipinos already have a business idea or interest with franchising lurking at the back of their minds, they are hesitant to start it.

To give you a little push, here are some tips you can follow when starting a business in the Philippines.

  • Do your research.

      No matter how brilliant your business idea is, you still need to do your research. First and foremost, is there a demand for your product or service? Conduct a competitor analysis to determine the key players in the industry and who you’re going up against.

  • Create a solid business plan.

      Once you’ve done your research, create a feasibility study or business plan to outline how you’re going to do your business.
A business plan will help you determine everything you need in running your business such as an office or storefront, computers and equipment, internet and broadband connection,

  • Get your funds in order.

      Whether you’re going to use your hard-earned savings or get a loan from banks or family members, it’s important to get your funds in order before starting your business. This will help you gauge the budget you’re going to be working with in the beginning.
Consider two types of funding: your pre-operating funds and working capital. The pre-operational funds will cover site renovations, equipment, initial inventory, permits and licenses, and other startup costs. Meanwhile, your working capital should cover the first six months of operation including rent, salaries, utilities, supplies, and miscellaneous expenses.

  • Complete the necessary paperwork.

     Once you’re decided and prepared to start your business, it’s time to complete the necessary paperwork and legalities. This includes business registrations and permits, local business license, BIR or SEC registration, DOLE registration, and other pertinent government requirements.

  • Partner up trustworthy people.

      Getting friends or family members to partner up with you is a great way to subsidize funding and capital. However, make sure that you trust the people you’re teaming up with.
Business and money matters is a common cause of rifts and conflicts. Ask anyone.

  • Network with other businesses and entrepreneurs.

      Join social networking groups, associations, and other relevant entities to increase your network and get ideas and advice from experts and experienced businessmen. It’s a great way to market your brand as well.

  • Nurture your relationships with suppliers and customers.

      Nurturing relationships is important in any business endeavor. Be professional at all times, especially when dealing with customers or suppliers.
In business, every relationship you make is beneficial. Sure, you can’t please everybody, but at least try.

Start your business now!

Turn your dreams into a reality by starting the business that you’ve always wanted. Calculate the risks carefully and make sure to devote the necessary time and effort for your business to succeed.

Good luck and have fun!

Guest Post: Rocky of EnterPH - an emerging name in the field of business consultancy, specializing in investor relations and helping companies conveniently establish an enterprise in the Philippines. Founded by a seasoned corporate lawyer, a renowned business development consultant who also practices corporate law, and a maven in consular affairs and entrepreneurship.

Wednesday, May 10, 2017

How To Choose The Right Network Marketing Company in The Philippines

Choosing the right multi-level network marketing company is essential to your networking journey.  Marami diyang mga bagong company but we don't know alin sa kanila ang makakatulong sa atin para magtagumpay.

Please lang huwag kang maniwala agad sa mga nakakasilaw na pera, kotse at bahay. Bubusiin mo muna ang kompanya. Kung may nag-alok sa iyo na ganito ganyan kapag sumali ka sa kaniĺa - tingnan mo muna ang kabuoan ng company. Sa panahon ngayon maraming network marketing companies are built on hypes.

Noong dekada 90 konti lang ang mga networking companies and their products' prices were fair, and the people who are into this business are really doing the true intentions of a real network marketing company.

Pero may mga negosyante na nakita nila ang potential ng business model na ito and they choose network marketing to distribute their products, and then marami nang nagsusulputang mga company na parang mga kabote.

As of today there are a hundred plus of network marketing companies around the country and still many are popping out.

So saan ba sa mga MLM companies sa bansa ang dapat mo pipiliin?

Basahin mo din to: Mga Dapat Mong Malaman Bago Sumali Sa isang Network Marketing Business

Below are the 11 guidelines on how to choose the right network marketing company in the Philippines.

#1. Legal

First thing na dapat mong malaman ay ang legaledad ng company. May permit ba ito na magpatakbo ng negosyo? Nag-comply ba ito sa mga legal responsibilities?

Ang pagka-legal ng company hindi lang mababatay sa mga legal na documents na nagpapatunay na isa itong legitimate na networking business, kundi pati na rin sa mga tao inside the company, especially the owner.

Even the company has complied all its legal responsibilities pero hindi naman ethical ang ginagawa nito - hindi siya matatawag na Legitimate business.

#2. May Office

Para malaman mo na nag-exist talaga ang kompanya at seryoso talaga ito sa negosyo kailangan may sarili itong opisina. Dito ma-evaluate mo na may posibilidad na pang-long term ang commitment ng nag-establish ng negosyo.

#3. Product

Ang isang legitimate na network marketing company ay dapat merong produkto o services. Dahil kapag wala itong produkto at umaasa lang sa recruiting, siyempre scam ito.

Ang produkto ba ay sakto lang ang presyo? Kung de calibre man ang produkto, hindi ba ito overpriced?

Dapat mo rin malaman kung paano sila nagkaprodukto at saan nila ito kinuha para malaman mo ang quality ng produkto.

#4. Accessible

Magandang salihan na company yung madali mong makuha ang mga produkto at serbisyo para less effort at hindi madaling ma-drain ang iyong energy at budget.

Ang opisina ay hindi malayo which require you to spend time, energy and money - mauubos kasi ng paunti-unti ang pera natin sa pamasahe o gasolina, lalung-lalo na ang energy natin.

With the help of internet and latest payment methods madali nalang ma-access ang training, info about the business opportunity at makuha ang commission. So kailangan meron ng ganito ang isang mlm company na gusto mo salihan.

#5. Marketing Plan at Strategy

Isa sa mga quality na kailangan meron ang isang networking company ay may paraan ito kung paano maibenta ang produkto, para kapag sumali ka alam mo kung paano patakbuhin ang negosyo.

Ang isang ethical na company kung magturo paano patakbuhin ang negosyo ay naka-focus sa produkto kung paano ito ibenta sa merkado. Hindi lang kung paano i-market ang company.

Kasi kapag ang marketing plan at strategy ay tungkol sa kailangan ka lang mag-invite ng dalawa ay siyempre nakabase ito sa recruiting - which is allergic tayo diyan.

#6. Compensation Plan

Kung gusto mo mag-invest at maging distributor, tingnan mo kung maganda ba ang komisyon kapag may isali ka na tao para maging salesman mo?

Sakto ba at patas kung magbigay ng discount sa mga produkto ang isang kompanya?

Pero dahil sa compensation na na-exploit ng mga kasali sa larangan na to - kasi to be honest para kumita ng husto ay you have to recruit compared to selling a product which is marginalized lang ang kita - ay naging pangre-recruit nalang ang aktibidad. Wala ng kaibahan sa pyramiding.

#7. Training and Support

Mahalaga na merong training ang kompanya para may kaalaman ka kung paano i-handle ang negosyo.

At kung may mga problema, matutugunan ba ito kung paano malutas ang isang issue.

Advantage kung ang kompanya ay gumagamit ng internet sa training at support sa mga member, para hindi lang lage pupunta sa opisina kung may training sessions o may problema sa negosyo.

Sa internet less hassle at accessible sa mga nagho-home-based.

#8. Registration

Isa din sa dapat natin tingnan kung ang registration o investment ay sakto lang ba o malaki, at mababawi ba agad ang pera na puhunan kung ibenta ang mga produkto na ibinigay after mag-sign up.

#9. Safety Net

Para madaling maka-recover o ma-sustain ang business kung may financial setbacks, isa rin tingnan kung may safety net ang company.

Ang safety net ng company ay pwede mula sa emergency fund, insurance, ibang negosyo o paglimita ng mga risks at exploitation sa sytem ng negosyo.

#10. Goal

Dapat din malaman natin kung ano ang mga future plan ng isang company. Ano ba ang mga plano nito para magtagal ang business. Ano ang plano ng company sa iyo.

#11. Fits Your Lifestyle

Para di ka mahirapan sa pagpatakbo ng negosyo at madali ka lang maka-adapt mas maganda piliin mo yung business opportunity na angkop sa hilig mo o sa ginagawa mo.

Kasi kapag angkop siya sa hilig mo di ka kasi mahihirapan magbenta ng produkto.


  • Kung may napili ka ng network marketing company, piliin mo yung sponsor na hangad ay makatulong at hindi ka iiwan sa ere.
  • Focus on the product kung paano mo to ibenta sa merkado. Huwag agad mag-distributor kung di mo pa alam paano i-market at bumuo ka muna ng customer base.
  • Huwag mag-fulltime. Huwag mo i-give up agad ang trabaho dahil lang sa networking.

  • Last thoughts

    Alam natin na ang network marketing ay hindi perfect at maraming kahindik-hindik na pangyayari sa larangan na to. Kung may nakita kang hindi kanais-nais huwag mong susundin.

    Kung may kakulangan sa marketing punan mo para mahasa ang iyong entrepreneurial skills. Focus on how to sell the product. [ Kasi selling lang ang nakita ko na ethical sa negosyong to.]

    Download This Free Ebook "8 Devastating Mistakes of Pinoy Network Marketers"

    Please don't forget to share this post to your friends na gustong sumali sa networking. 

    Like us on Facebook

    Tuesday, January 10, 2017

    8 Reasons Why You Need A Facebook Group For Your Business

    Kapag tayo ay nasa business nariyan yung kailangan natin magpulong upang mapag-usapan ang mga importanteng gagawin sa ating negosyo.

    Kailangan din mapapunta sa opisina ang mga bagong kasosyo o ka-trabaho para ma-orient sa kalakaran sa negosyo o sa trabaho.

    Mas maganda kung ang mga member ay may mga Facebook account, para kahit wala na sila sa opisina ay pwede pa rin makipag-interact sa mga kasosyo tungkol sa business.

    [ If you don't have a business yet, I invite you to Build Business With Us. ]

    Ang pagkakaroon ng isang Facebook group ay makakatulong sa negosyo na maging flexible at  mapalawak ang marketing.

    Below I share the 8 reasons that are beneficial to your business if you have a Facebook group.

    #1. A Meeting Place

    Aside from a physical office, kung saan magme-meeting ang mga katrabaho o business partners, mas maganda kung meron ding Facebook group para mai-share sa mga hindi nakapunta.

    Para mai-share ang pinag-usapan sa meeting, kailangan mabidyohan ang pangyayari, para, para na rin silang nakapunta sa meeting.

    Kung ang mga members ay hectic ang schedule nila pwede nalang pagdausan ang meeting sa Facebook group. Gumawa lang ng topic at ang bawat isa ay mag-interact through commenting.

    #2. Give Updates

    Kung may development sa business o merong upcoming events or any announcement, magagamit mo talaga ang fb group dahil may tool ito na gumawa ng event.

    #3. Share ideas

    If you have any suggestion na makakabuti sa negosyo, you can share it on your fb group para mapag-usapan kung angkop ba siya at makakatulong sa business. Ang fb group ay ang lugar kung saan pwedeng mailatag ng mga concerned na kasosyo ang mga kanilang proposal at konsepto.

    #4. A Training Room

    Facebook Group can also be your training camp for your team and for your new business partners. Pwede ka mag-provide ng mga training videos at mga files na makakatulong sa inyo na lumago.

    #5. A Support Group

    If there are complaints or inquiries regarding the business, the group can serve as a support or customer service.

    #6. Helps Promote Products And Services

    In your group hindi lang ang mga business partners ang kasali but also pwede niyo isali ang mga qualified prospects at mga tumatangkilik sa produkto o serbisyo ng inyong business. Dito minumulat niyo sila at hinuhubog to become loyal customers or future business partners.

    #7. Helps You Save Money

    If you compare using your physical office at Facebook Group, di ba mas magastos kung lage nalang sa opisina magme-meeting. Kung mga simpleng bagay lang ang pag-uusapan, why not use fb group. Sa physical office kasi, gagamit ka pa ng kuryente, gastos sa pamasahe, mapapagod ang katawan mo kung mula ka pa sa trabaho, at gastos sa snacks.

    Kailangan i-segregate mo yung mga future meeting kung sa opisina ba o sa facebook group niyo nalang gagawin.

    #8. Collect Feedbacks

    From the inquiries and complaints and also opening discussions to gather information ay makakatulong sa business kung ano pa ang dapat i-improve sa mga produkto o sa mga serbisyo. Sa pamamagitan nito bumubuo ka ng solidong relasyon sa iyong mga customers.

    READ: Ano Ba Dapat ang Ipangalan sa Facebook Business Page Mo

    Final Thoughts

    Kung may business ka dapat huwag mong baliwalain ang advantage ng pagkakaroon ng kasangkapan na ito sa iyong negosyo, dahil makatutulong ito na continuous ang communication ng business partners kahit wala na sila sa opisina. Sa pamamagitan nito, mapapanatili ang communication ng bawat isa.

    As a result, you will have a good teamwork at relationship, at relationship sa customers din.